One of my many office habits is to stop and stare at a hallway wall leading to an elegant marble staircase. There I can scan 60 framed FORBES magazine covers dating back to October 2010. Thirty are photos of entrepreneurs of all ages. Ten are people with wealth, power or both. Another ten are women shaking up business and government. Six are what you might call traditional CEOs. Three are philanthropists. The others fall into a few broad categories. All are part of a no-nonsense, people-centric cover strategy—and each is core to the FORBES brand. When my eyes dart from one cover to the next, I see more than a print heritage. I realize the critical role our magazine plays in driving the dramatic growth of Forbes.com and the development of our innovative digital products.
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