A New Level Of Storytelling

摘要

I have an unusual title in the world of traditional media-chief product officer. It sounds right out of Silicon Valley, but it fits what I do. Success in the news business is no longer possible without a keen understanding of the technology behind the journalism. I combine my interest in both to help develop, build, market and sell what we make-a digital platform, magazines, apps and more. Each has distinct features or functionality, or products within products. More than ever, they're aimed at marketers. BrandVoice, our industry-leading native ad program, is one of them. Last month I made ten sales calls in San Francisco and Los Angeles. Native got all the attention-with BrandVoice in print on everyone's mind as much as digital.