While crypto hogs the headlines, technology is disrupting the $8.5 trillion (market cap) U.S. financial services industry in less flashy ways, changing how we invest, borrow and save; how big banks control risk; and how hedge funds place their bets. Worldwide, $27.4 billion poured into fintech startups in 2017, Accenture reports, up 18% from 2016. With so much in play, it's not surprising that 22 companies are new on the third edition of our list. All our picks have operations, customers or impact in the U.S., even if they're not based here. See more details on each company at forbes.COM/fintech.
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