Demographic Directions: Mixing Up the Market

摘要

There's going to be a whole new food world out there, and for the most part, its direction is well beyond our control. Ongoing demographic changes are dictating a dramatic reoricntation of the food supply, resetting consumer priorities, flavor preferences, and new product criteria while spawning a windfall of new marketing opportunitiesˉand issuesˉfor the food and foodservice industries. From the Matures to the Millennials, each generation's rules will be different and their requirements unique. Note: Unless otherwise mentioned, all demographic data are referenced to the U.S. Census Bureau (USCB, 2005).