Taking Food Technology to the Media

摘要

Sometimes, being a journalist is no different than being an ordinary consumer. Like the audiences they serve, journalists read newspapers, watch television, and visit the Internet. Certain headlines appeal to some, differenttopics attract others, and the time they all can dedicate to finding interesting nuggets of information is dwindling. It is with this line of thinking that the Institute of Food Technologists repackages content from Food Technology into a form that lends itself to the interest of the consumer reporter. It can be a successful technique for gaining media attention for this periodical, and it was recently.