Bursting into a leadership slot in the United States' growing 80-billion dollar fresh produce industry is the often-overlooked 12.5-billion dollar segment of pre-washed, pre-cut, and actively packaged fruits, vegetables, and ready-to-eat salads. "Fresh-cut" produce delivers convenience plus a relatively easy way to increase consumer consumption of allegedly "healthy" fruits and vegetables. It has established a new paradigm in the consumption of fruits and vegetables, so much so that most members of new gener ations may never see or know a head of lettuce or broccoli or cauliflower.
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