Is that Roquefort from Roquefort?

摘要

As consumers become more sophisticated and the world becomes smaller, a product's origin becomes more important. We want our oranges from Florida, our apples from Washington and our wine from Napa. In the interest of protecting consumer expectations in this regard, it is important that only products actually from these places be labeled as such. It seems obvious that we do not want a Texas orange farmer to label her crop "Florida oranges." But not all examples are so clear. Chablis is a region in France, and Basmati an area in India. Of course, you can get California chablis and basmati rice that was not grown in India. So where should the law draw the line? In the U.S., the law focuses on the consumer, stating if the consumer is likely to be misled by the use of a misdescriptive geographic indication, then the indication may not be used.