Potato crisps are a staple of the UK snack market. It's simple, but pleasurable: a fresh slice of quality potato quickly fried in oil and gently seasoned. It is a perfect combination of texture, aroma and taste. Whether it's in a lunchbox as a crunchy companion to a sandwich or enjoyed in its own right as a savoury nibble between meals, the UK is such a big market for potato crisps that it's the single largest market for potato crisps and savoury snacks within the 28 countries in the UK with an estimated annual turnover of over £3 billion. However, the UK isn't the biggest consumer of snacks in Europe, with the Netherlands, Spain and Norway having a per capita consumption greater than the 2 x 25g bags that UK consumers eat on average per week.
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