Taste: After 40 Years, Still Job One

摘要

The changing tastes of consumers have vexed food marketers for years. Changes in ethnic composition, attitudes of different age groups, health issues and the need for convenience have led food marketers to invest heavily in consumer insights and research to determine what consumers want. About 40 years ago I did a study with Campbell Soup Co. and discovered that taste was the most important factor in buying food. I recently completed two different surveys for food companies and the No. 1 attribute valued by a majority of consumers was taste. I'm guessing 40 years from now taste will still be No. 1. That shouldn't be too shocking. It is food we are talking about, not cars or computers.