Food Focus

摘要

Skymark, a leading independent manufacturer and supplier of high quality, embossed, plain and printed flexible films has partnered with Kimberly-Clark to develop a new vibrant and exciting packaging format for its range of Andrex toilet tissue. By using novel blown extrusion and printing technologies Skymark enabled Andrex, the nation's leading toilet tissue brand, to improve the visual architecture of its packaging to provide consumers with the opportunity to look into the product itself and increase product shelf appeal. The iconic Andrex Puppy graphic across the entire range in conjunction with the use of Skymark high definition flexographic print capability allowed Andrex to improve and better co-ordinate its brand management.