STEMming the Tide

摘要

I think our cover nicely illustrates an issue all food & beverage companies already are dealing with that's only going to get worse: the attraction of good, young talent in an age when pure technology is hotter. Maybe what it doesn't show is the attendant problem that millennials - and that's the age group we're talking about - have probably the lowest perception of the food & beverage industry than any previous generation. These problems are interconnected. As much, if not more, effort should be expended at solving the second issue as the first - if only because these millennials also are the next great demographic of consumers, and with each tick of the clock they are growing larger than the baby boomer generation.