Bacardi names new CMO

摘要

ANDY J. GIBSON will join Bacardi in April as chief marketing officer (CMO) of Bacardi and president of Bacardi Global Brands (BOB). He succeeds Ms Silvia Lagnado, who left Bacardi in late 2012, and will be based at the BGB headquarters in London. Mr Gibson will be responsible for the overall leadership and strategic direction of Bacardi's portfolio of premium spirits brands. He will serve as a member of the Bacardi Leadership Team and report to Bacardi Limited president and CEO Ed Shirley. His 20-year career includes positions in consumer products marketing and sales, with assignments in Australia. Asia, the United States. Latin America and Europe. Most recently, he was CMO for Carlton United Brewers (CUB).