The big cheeses aim to serve tradition in a tube

摘要

Tradition as well as convenience is still big business when it comes to cheese, as demonstrated by two new arrivals in the chill cabinet. Using words such as 'rustic' and 'heritage', Wensleydale Creamery has introduced new composite tube packaging for its white and blue cheeses in premium retail. Smurfitt Kappa supplies the board tube, which is printed in six and seven colours litho and includes two small perforations to allow the cheese to continue to mature after packaging. A tinplate lid and base complete the pack. Meanwhile, in another corner of the cheese aisle, Lactalis group brand President has its own interpretation of tradition. It has rebranded its range of block, sliced and grated Emmental. And while not naming its film suppliers, the company claims to have achieved a 'wax-paper look' by the use of a special varnish.