In the face of increasing competition, many of today's flexographic Label printers are looking to shrink labels not only for their potential as a new and growing market, but also as a hedge against new companies entering the label market due to its relatively low entry barriers. Traditional flexo printers have begun purchasing shrink-labeling technologies—i.e., seaming equipment and new presses—in anticipation of an expected 7- to 10-percent per year growth rate. This rate outpaces the general label-market growth rate of 4 to 5 percent.
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