Barry Sanel, a respected printing and packaging solutions executive with more than 20 years of industry experience, announced the launch of Barry Sanel Packaging Advisors, a new consulting services firm dedicated to the packaging industry. Among the consultative services the new firm will offer are: 1. Agency selection design direction and management 2. Packaging innovation and sustainability initiatives 3. Cost reduction, process and budget control 4. Printer selection, press approvals and color management Sanel's extensive industry experience includes his most recent post of packaging manager in the Marketing Services Division of Cadbury Schweppes American Beverages where he managed packaging on notable premium brands such as Mott's, Nantucket Nectars, Mistic Iced Tea, Orangina, Orange Crush, ReaLemon, IBC, Stewart's Root Beer and Yoo-Hoo Chocolate Beverage Drink.
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