1. Creative workflow management (CWM) is the dedicated set of tools and processes designed to optimize the development and utilization of creative elements and associated data through the product development cycle.rn2. Processes and tools designed to streamline workflows often fall short in easing the compliance process, since they are often optimized to manage graphic workflows, but not the criss-crossing data and commentary that often accompany compliance queries.rn3. CWM is unique in that it is focused intensively on the optimization of results through the creative workflow-a step in the product development and marketing cycles that has been traditionally overlooked as an "art."rn4. Advanced collaboration tools are useful for more than just sophisticated conferencing; a system of permissions allows individual users to only see and edit the relevant part of the design. This function limits the risk of work duplication, errors or lost time due to distractions.rn5. A single interface for workflow management and asset management also eases the timing and synchronization of marketing with product and campaign launches. This ease of use also enables simpler forecasting, allowing managers better visibility into when individual components will be ready for launch.
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