Managing Color... Together: Prepress Session: CPCs Address Branding, Answer Printers' Questions

摘要

Brand color management is fast becoming the newest buzz phrase in a flexographer's lexicon. Shannon Steele, The Coca-Cola Co. and Mike Butler, Southern Graphic Systems; detailed how they've succeeded in translating the term into practice at the Prepress Session on Monday,rnMay 4 at 8 a.m. Steele indicated that "Everyone has a stake in consistency." In fact, she and Butler advised printers/ converters to expect package buyers to insist on universal color standards and demand the utilization of both visual and instrumental color measurements. "Color evaluation is the backbone of any brand color management system. It is the common thread that must exist throughout the process of commercializing a brand."