The paper towel and tissue market stands alone among many other segments of flexographic printing and converting. Aside from being an actual consumer product-rather than a package, container or label, etc.-tissues/towels utilize substrates that few other segment do, and as a result, printers/converters incur challenges that few specializing in other business segments have to contend with. The evolution tissue/towel printing has been almost entirely independent of other segments. However, as it continues to expand and advance, it has, and will, continue to more closely resemble its packaging brethren.
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