WEYMOUTH, Mass. - InfoTrends announced the Feb. 2011 launch of a new multi-client study, Packaging and the Brand Owner. The study will reveal insights into brand owners' opinions and preferences regarding print, with a particular focus on the label, folding carton and flexible packaging applications. Research will include a structured Web survey of brand owners and converters, augmented by personal interviews with brand owners in food and beverage, health and beauty and other verticals. The broad goals of the study include:
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