Just as explorers came to North America hundreds of years ago and discovered a new continent, unparalleled advances in digital engraving and elastomer sleeve-making have arrived in the New World. With these advances, a case for a 100 percent in-the-round (ITR) elastomer workflow can now be made. Driven by unprecedented efficiency, consistency, quality, and speed, identified and acted upon years earlier in Europe; a new age of expansion and innovation in the world of flexography has begun. Flat plates have traditionally dominated the North American flexography market. Even in the last several years, the limited amount of cantilevered presses, the long lead time for sleeves, and the perceived high cost have limited adoption. But printers are now demanding ITR technology for several reasons. The most immediate-efficiency.
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