Brand Intent: A New Perspective: Beck Atlanta Utilizes Technology, Enhances, Beauty, Maintains Consistency; Delivers Measurable Results

摘要

While beauty is in the eyes of the beholder, when it comes to packaging, beauty is also big business. If a package is not powerful enough to draw the consumer's attention, or attractive enough to resonate with the customer's feelings, it is unlikely to be successful. This is why packaging designers have a strong influence on the beauty and the success of the brand.