The Psychologist of Packaging

摘要

Have you ever wondered if the color of a label on a beer bottle can affect what people think of its taste? If the beer's label were, say, brown, would people claim it tasted one way, but then, if the same beer were put in a bottle with a green label, would people claim it tasted different? Surely something as innocuous as a label's color cannot have an impact on our perception of the product contained within, right? We're not so gullible, we're consumers!