We Said, CPC Said

摘要

Here's something printers and brand owners can agree on, 100 percent of the time: Dreading the press approval process. The moments leading up to a first pull can be rife with anxiety, says Transcontinental Robbie's Scott McLeod, and finding middle ground over comments like, "When we said, 'natural looking,' we meant, you know, 'natural looking,'" or, "I thought this would be more bluish-green than greenish-blue" can border on an exercise in futility.