Up & Running!

摘要

With continued pressures from digital on one side and gravure on the other, flexographic press manufacturers are intent on upping their game.New developments are having positive impacts on print quality, cost effectiveness, and the ability to quickly respond to out-of-the-ordinary occurrences on both long- and short-run jobs. Progress continues. Advancements are planned. It's no surprise to any of us that brands have geared themselves to shorter runs. There are a couple reasons for this. Management teams do not want to keep any packaging on the shelf. They do not want to tie up available capital on printed packaging. And, if product forecasts change, they do not want to be held with unwanted product. The entire dynamic of packaging has been geared toward shorter runs. Brands are ordering only what they need and ordering more stock as required. That prompts a near-universal reaction-the call for faster makereadies. You're only making money when the press is running. Printers are far more aware of that today, especially when dealing with competitive pricing. The more uptime, the better.