Standing Out

摘要

Visibility and brand recognition on the shelf are desired traits-making your company's package stand out in a sea of similar-looking items. But when rounded packaging prevents a brand's name from being immediately visible to the customer browsing that shelf, it's even more difficult to differentiate. For this reason, Ole Mexican Foods sought a solution for its queso fresco packaging. The problem? Queso fresco is typically sold in round, puck-shaped packages with brand information only printed on the top and bottom. In the store, these packages are stacked on top of each other in the retail dairy case, which means shoppers only get a brand-less side view of all the packages lumped together.