Ink Makes It All Possible

摘要

n today's world of special effects, one of the biggest challenges we all face stems from a single question: "How do we meet the high aesthetic expectations brands want, while addressing the concerns of regulatory pressures and rising cost?" The good news is that these hurdles have been met head-on with innovations that take us to the next dimension of solutions for metallic ink printing. The diverse lineup of metallic inks today launches us to a new galaxy of packaging efficiency with some of the highest brilliance levels achieved. Metallic effects on printed goods gain more and more importance as the trend continues to grow. The packaging and label industry strives to improve brand identification and brand recognition of products in the supermarket. The human eye is stimulated by shiny silver and bright golden effects, that's why these colors garner so much attention.