INNOVATION OR SHELF IMPACT? PACKAGE DESIGNERS SHARE THEIR PRIORITIES FOR PACKAGE DESIGN

摘要

What makes a great package? And what are some of the most important criteria package designers use when thinking about their next great design? And do purchasing executives have priorities that differ from brand managers? Those were some of the questions Weatherchem posted to its database of package industry decision-makers in a survey conducted to understand key drivers in the package and closure markets. And in some respects, the opinions were surprising.