AS BRANDS FEEL THE SQUEEZE ON SHELF SPACE, DIGITAL PRINTING RISES TO THE CHALLENGE

摘要

Over the past five years, increased retail competition and the online shopping experience have conditioned consumers to expect and even demand a staggering degree of choice, selection and variety in their purchasing options. From shampoos for every texture, length, shade and color of hair to snacks foods in every conceivable flavor, to laundry detergents for every style of clothing and washer, consumers now seek narrower and narrower value propositions from even the most commonplace household items.