The User Commentary Factor

摘要

As more and more websites are created around the idea of user-provided commentary, the chance for negative posts about you increase. Sometimes the issue is not about an error of judgment or of tone-deafness, but of willful negative behavior. Take the website Yelp for example. Yelp provides a forum for social networking, a local search engine, and a user review feature, which is the primary function of the site. Users of Yelp can offer personal reviews of businesses and services in their community and across the country, but this democratic atmosphere can also invite bad actors who abuse the site.