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Remarketing Strategy: Manheim - a Remarketing Resource

机译:再营销策略:曼海姆-再营销资源

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摘要

Even casual observers have long recognized that there is a significant seasonal pattern to wholesale used vehicle pricing. In the overall market, for example, pricing is generally stronger in March than in December. But one must use statistical analysis to move beyond that generality, formulate a fuller understanding of the seasonal forces, and develop actionable plans that improve fleet economics through the coordination of acquisition and remarketing strategies and by acknowledging the proper tradeoff between risk and potential reward.
机译:即使是临时观察员,也早就认识到批发二手车的定价存在明显的季节性模式。例如,在整个市场中,3月份的价格通常比12月份要高。但是,人们必须使用统计分析来超越这种普遍性,对季节性力量有更全面的了解,并制定可操作的计划,以协调购置和再营销策略并承认风险与潜在回报之间的适当权衡,从而改善车队的经济效益。

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