Public's positive response to South York's social media

摘要

Here are four recent examples of the 'social media strategy' in practice:Using Twitter for Major Emergencies We take the trust people have in our service seriously and make sure we carry this online, as well as offline. That means we have worked hard to build our online audiences and this comes into its own when something big happens.For example, when Sheffield experienced its worst snow in 100 years back in 2010, we quickly turned to Twitter to get unedited safety messages out. Our non-emergency switchboard took 64 calls between 0830 and 1030 on the first day of the snow from concerned members of the public, but as soon as the online activity gathered pace, calls fell to just 40 in the next five hours. Calls to our 999 control room fell by 36 per cent and our website traffic increased 70 per cent as we directed people to the specialist safety advice on there.