When changing behaviour is not enough

摘要

We are looking for the next big thing. What can we do next to make a big difference to fire statistics? We spent ten years getting to a point where fire safer cigarettes were on the shelves. We put smoke alarms in peoples' homes; we changed the fabric on our furniture; and we keep telling people about fire safety. But still there are fires, injuries and fire fatalities. What can we do next? Is there anything we can learn from the US to help us get there? Government fire statistics show that the largest number of injuries from fire occur in the kitchen and the biggest culprits are cooking appliances.