More U.S. households use Roku vs. Apple TV or other streaming video media devices

摘要

Parks Associates announced new streaming media and connected TV research today showing the number of U.S. broadband households with a streaming video media device, such as a Roku~® or an Apple TV, has doubled since 2011, reaching 14% in 2013. In the report Connected TV: Trends and Innovation, the firm notes Roku is the most-used streaming video media device in the U.S. market. In a 1Q 2013 independent survey of 10,000 U.S. broadband households, Parks Associates found, among households with a streaming video media device, 37% primarily use a Roku compared to 24% that primarily use an Apple TV.