No more carrot and stick

摘要

What if one of the most fundamental tenets of business management used by the vast majority of companies today is all wrong? What's more, what if scientists had proved it wrong over and over starting decades ago, butthat research has been routinely ignored — maybe even suppressed — by the business Community? Those are among the suggestions of a new book by Daniel H. Pink, who says it is time to reboot the way we motivate people in business, in education, and even in our personal lives. "Drive: The Surprising Truth About What Motivates Us" is the kind of book that attacks your preconceived notions. In this case, it's the very concept of reward and punish ment, the so-called carrot-and-stick approach. Pink says it's not the most effective way to spur people in business.