Building relationships with architects can improve fabric structure businesses

摘要

Want to do more business with architects? Mary Gilmore, AIA, NCIDQ, and Mark Shellshear, Structure Fabrics, Value Vinyls Inc., have many ideas. Gilmore and Shellshear shared those ideas Sept. 26 at IFAI Expo 2017. Gilmore noted, “Architects are very busy. Cold calls don’t work. They are very visual; they need pictures.” A good website with quality photos of projects is important, and shade business owners can get their foot in the door by dropping off product literature and samples.