Canadia idol,"canada's counterpart to "Ameri- can Idol," is always looking for creative ways to enhance its relationship with the audience (both on the set and at home), not to mention opportunities to create potential new revenue streams. iUpload understood this last year when executives of the Burlington, Ontario, company approached CTV, the network that broadcasts "Canadian Idol," about using blogs to give viewers a venue to voice their thoughts and opinions about the show. The idea certainly had merit, the executives thought. With reality television programs such as Idol, marketing clout—and advertising revenue—comes with demonstrating not just viewer ratings but also viewer participation.
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