The Art and Business of Corporate Film Production, Part I: The Business

摘要

It was just a short, 50-word email. An invitation for Dare Dreamer Media to submit a proposal for the production of the film adaptation of The White Envelope Project's "For the Man Who Hated Christmas." It's a true story about a wife's Christmas tradition of giving to people or organizations in need as a "gift" to her husband who hated the commercialization of Christmas. She'd then write about it, seal the note in a plain white envelope, and place it on the tree as his gift. A request for proposal (RFP) was attached to the email, along with a 2-week deadline to submit a formal proposal. The resulting project, from booking to postproduction, is a quintessential case study of corporate video production, filmmaking, and following one's true passion. It was also one of my most rewarding filmmaking experiences in 2010.