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Jim Aulich and John Hewitt, Seduction or Instruction? First World War Posters in Britain and Europe

机译:吉姆·奥利奇和约翰·休伊特,诱惑还是指导?英国和欧洲的第一次世界大战海报

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Posters only became a prevalent and widespread feature of streetscapes from the late 19th century. Urban public spaces were visibly altered by the poster, and as such, posters gave a considerable boost to the development of advertising. They were addressed to consumers and intended to persuade and seduce, unlike public notices, which were addressed to citizens and intended to inform or advise. During the First World War, such notices came to be regarded as an inadequate means of communication, particularly as the realization grew that this was total war, and would not be of limited duration. The war poster emerged. In this fascinating study of First World War posters, Jim Aulich and John Hewitt note how they took the place of public notices and were designed as a more effective mode of raising 'men, money, materials and morale' (p. 3).
机译:从19世纪末开始,海报才成为街景的普遍和普遍特征。海报明显地改变了城市公共空间,因此,海报极大地促进了广告的发展。它们是针对消费者的,旨在说服和引诱,而不像公共通告那样针对公众,旨在告知或建议。在第一次世界大战期间,这种通知被认为是一种不充分的通信方式,尤其是随着人们逐渐意识到这是一场全面战争,而且持续时间不长。战争海报出现了。在对第一次世界大战海报的有趣研究中,吉姆·奥利希(Jim Aulich)和约翰·休伊特(John Hewitt)指出了他们如何代替公众注意,并被设计为一种提高“人,金钱,物质和士气”的更有效方式(第3页)。

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