Darren G. Lilleker, Nigel A. Jackson and Richard Scullion (eds), The Marketing of Political Parties: Political Marketing at the 2005 British General Election

摘要

This is an impressive addition to the literature on the 2005 British election and indeed campaigning in a wider sense. There has been no shortage of academic commentary - six major book collections and counting - on Labour's third triumph. And yet, and this is perhaps to be expected of a book about marketing, the authors have found a niche and produced a diverse, reflective group of essays. What is particularly welcome is the range of material on offer from scholars whose principal interests and backgrounds are primarily in the differing fields of communication, management or political studies. The editors make a convincing attempt to blend these elements together in a useful overview, without adhering to one narrow disciplinary school of thought.