Alan Bryman, The Disneyization of Society

摘要

copied in various, subtle ways by many organizations and institutions. Moreover, the author's goal is to demonstrate how the characteristics of Disney theme parks are now to be found in many different settings that have nothing to do with the Disney empire: restaurants, hotels and even zoos. Indeed, Bryman examines some specific aspects of this set of influences by using concepts such as theming, hybrid consumption, merchandising and performative labour, i.e. when frontline service becomes more and more like a performance.