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Looking left or looking right? Effects of newspaper layout style on the perception of political news

机译:向左看还是向右看?报纸版面样式对政治新闻知觉的影响

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摘要

The perception of political messages may not only be shaped by textual information, but also by its visual appearance. An online experiment investigated how newspaper articles' layout style and text slant affect the perception of a newspapers' political orientation on the left-right axis. The layout versions were based on a prior analysis of correlations between design and political direction of quality newspapers. Results suggest the existence of political layout effects: a conservative layout style led to the source of a left-wing slanted text being estimated more right-wing, especially for left-wing-oriented participants. However, it had no effect when it was combined congruently with a right-wing slanted text. A progressive layout style had only an effect for participants with more knowledge on quality newspapers, leading them to locate the source more left-wing.
机译:政治信息的感知不仅可能受到文本信息的影响,还可能受到其视觉外观的影响。一项在线实验研究了报纸文章的版面样式和文字偏斜如何影响报纸在左右轴上的政治取向。版式版本基于对优质报纸的设计和政治方向之间的相关性的先前分析。结果表明存在政治布局效应:一种保守的布局样式导致左翼倾斜文本的来源估计为更多右翼,特别是对于以左翼为对象的参与者。但是,如果将其与右翼倾斜的文本完美地结合在一起,则没有任何效果。渐进式布局样式只会对对高质量报纸有更多了解的参与者产生影响,导致他们将来源定位在更多左翼。

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