Bride-to-be Flavia Oliveira of Boston had fallen in love with an ivory silk and satin Priscilla of Boston wedding dress with a jeweled neckline-a dress "that looked a little vintage and had character." Since the company had gone out of business in 2011, she went online to sites featuring pre-owned, or "recycled" wedding dresses. First, she found RecycledBride.com, where, she says "Not only were people selling their used gowns but there were also shop owners selling their sample ones."
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