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The Modifiability of Implicit Attitudes to Carbon Footprint and Its Implications for Carbon Choice

机译:隐含态度对碳足迹的修改性及其对碳选择的影响

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We tested whether selected film clips can be used to change implicit as well as explicit attitudes to carbon footprint to promote low carbon choice. We found that carbon choice could be influenced by film, with clips with a strong emotional content being particularly effective. There was also a significant change in both explicit and implicit attitudes to low carbon for those with weaker initial pro-low carbon attitudes. In the case of both explicit feelings of warmth and implicit attitudes to low carbon, significant changes were observed 6 weeks later compared with baseline, but no significant differences were found for explicit measure of attitudinal preference. The fact that implicit attitudes to carbon footprint can be changed experimentally could be significant because implicit rather than explicit attitudes underlie the more routine and automatic aspects of everyday consumer behavior. We discuss the broader implications of this research for future climate change campaigns.
机译:我们测试了选定的胶片夹子是否可用于改变隐含以及明确的碳足迹态度,以促进低碳选择。我们发现碳选择可能受到薄膜的影响,夹子具有强烈的情绪内容特别有效。对于较弱的初始Pro-Low碳态度的人来说,明确和隐性态度的显着变化也有显着变化。在明确的温暖感和隐性态度的情况下,与基线相比,6周观察到明显的变化,但没有发现明确衡量态度偏好的显着差异。隐含到碳足迹的态度的事实可以通过实验改变可能是显着的,因为隐含而不是明确的态度下降了日常消费者行为的常规和自动方面。我们讨论了这项研究对未来的气候变化运动的更广泛影响。

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