BORN IN THE WRONG PLACE

摘要

ST, which is rooted in the merger of a French and an Italian company in 1987, has been particularly successful in avoiding the commodity markets, such as memory chips for PCs, that many other semiconductor companies have focused on. In 2002, nearly seven-tenths of its revenues came from high-margin differentiated products, designed for either a specific customer or application. It's the combination of diverse products, markets and customers that has seen the company thrive throughout the chip industry's worst downturn to date.