Transforming the Elevators with New Media

摘要

Nontraditional media spaces are quickly becoming the medium of choice for many advertisers looking for ways to reach captive audiences. With advances in graphic technology, any space can be turned into a branded experience one day and back to its original state the next. Digital advertising screens can innocuously position advertisers alongside relevant news content to reach consumers on their daily routes. These routes are usually repetitive and localized to properties that consumers tend to re-visit daily. Therefore, the consumer sees the message more often and thus results in higher recall and effectiveness in buyer influence.