The future of outdoor digital signage lies in embedded computer technology

摘要

Digital advertising and public information systems are on the rise. "Digital signage" is the keyword, and the advertising industry anticipates its net turnover to triple over the next three years. This boom was triggered by falling prices for flat panels, which accelerate the amortisation of digital advertising space. New applications for digital signage are emerging not only in the indoor sector, but also in the outdoor sector, including the public transportation field. However, the technology for this field of application must provide more durability and long-term availability. Embedded computer technology is the technology of choice here.