'Talking books' take on a new meaning

摘要

Books that talk and posters that light up when touched are coming closer to commercial reality.rnA UK company that combines expertise in printed electronics and graphic design has hooked up with a US supplier of flexible printed batteries with the aim of developing "interactive printed media" products such as books, posters, cards and even packaging, which can interact visually and audibly with the user. Dr Kate Stone, who set up Novalia to develop her idea of incorporating low-cost electronics into print design, said that the process could revolutionise consumer packaging, but could also be used in many other areas, from posters and books to in-store displays and menus. She envisages a take-away meal carton turning into a toy with lights and sounds, for example, or a birthday card with LED "candles" which responds when you blow on it, or a pharmaceutical package that highlights safety precautions.