ARE DISPLAY SCREENS A HEALTH AND SAFETY ISSUE?

摘要

Piccadilly Circus, one of London's best-known tourists attractions, is known for its illuminated displays and video advertisements including Coca-Cola, McDonald's and Samsung campaigns. The UK's Retail Estate Investment Trust, Land Securities, owns the landmark and provides the advertising screens, which were upgraded to LED in 2009 to reduce their carbon footprints.rn"Certain audiences have become hard to reach through traditional media, which is increasingly fragmented, while populations are becoming more urban," says Land Securities asset management director Robert Jewell. "DOOH can deliver immediate and tactical campaigns in a high quality format; in particular screen quality can improve the impact of a visual, also there are opportunities for consumer interaction through handheld devices."