The last time Royal Dutch Shell issued a profit warning was 2004, a year in which it was embroiled in a scandal about overstated oil reserves. The following year the oil giant was prompted by shareholder anger to introduce guidelines on management accountability for its exploration activities, and to set up a single holding company for the split group - what we now know simply as Shell. Ten years on, after another profit warning, what fresh strategy will the brand-new chief executive unveil? Well, Ben van Beurden had to tell investors that earnings for 2013 were $19.5bn. In 2012 the figure was $25.3bn. Profits for the fourth quarter of 2013 had almost halved from the same period in 2012: $2. 9bn against $5.6bn.The markets had expected the figure to be somewhere between these two extremes, roughly $4bn.
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机译：皇家荷兰壳牌公司上一次发布盈利警告是在2004年，这一年，它被卷入了关于石油储备过高的丑闻。次年，这家石油巨头因股东的愤怒而提出了关于勘探活动的管理责任制的指导方针，并为拆分集团成立了一家控股公司-我们现在简称为壳牌。十年过去了，在又一次获利警告之后，这位新任首席执行官将提出什么新战略？好吧，本·范·伯登（Ben van Beurden）必须告诉投资者，2013年的收益为195亿美元。 2012年，这一数字为253亿美元。 2013年第四季度的利润几乎是2012年同期的一半：2美元。 90亿美元对56亿美元。市场曾预计该数字介于这两个极端之间，约为40亿美元。
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