When you're a printer offering personalized printing to your customers, it's a good idea to simplify the variable data aspect however you can, to minimize errors and streamline the workflow. That's why Hemlock Printers Ltd., a commercial sheetfed offset printer with five offices in Canada and the U.S., provides an online self-service solution that lets customers use templates to build variable print products. Built on Xinet's WebNative/FullPress digital asset management solution, with assistance from InPress Systems' Accelerator plug-in, the system takes some of the variables out of variable data printing (VDP).
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